About 10 minutes, plus your workouts. A short lesson, meals from the plan, and a one-tap check-in. That is the whole daily ask.

You have tried programs. You have not tried daily accountability from a coach who reads every check-in. The plan handles the food; the check-ins handle the part where you usually disappear in week two.

You have tried programs. You have not tried daily accountability from a coach who reads every check-in. The plan handles the food; the check-ins handle the part where you usually disappear in week two.

FOUR WEEKS LIGHTER
DOORS OPEN TO JOIN ON TUESDAY SEPTEMBER 8

Apply for our scholarship to be automatically entered into our prize draw to win the Programme for FREE

TARGETED FAT-loSS programme for women over 40

Lose stubborn midlife weight in four weeks without turning food into a maths equation

If you've restarted the same weight-loss kick more times than you can count, then you are in exactly the right place.

Join our waitlist before midnight on Sunday September 6 to be notified when the programme opens and to get the chance to win one free seat.

Doors open to join the programme on Tuesday, September 8.

By now you could write the diet book yourself. So why does every attempt fail by week two?

You’ve tried eating less. Cutting back. Being “good” all day. Starting again on Monday. Maybe you’ve even found yourself wondering why all the things that used to work suddenly seem to have stopped working. You know what healthy eating looks like — the frustrating bit is doing what you think is all the “right things” and still not seeing the progress you want.

It is not knowledge you're lacking. You've plenty of that. It is not effort. You have burned years of it. Something else keeps breaking, and it breaks in the same place every single time.

Sunday, 9pm · the promise

"This week will be different." You mean it every time. You even believe it, and honestly, you should: you know more about nutrition than most people ever will.

Thursday, 2pm · the cake

Cake in the staff room. One slice becomes "well, the day is ruined anyway," and the whole week goes down with it. Not because you are weak. Because one bad hour had nobody to catch it.

Two weeks later · the silence

The calorie app from your last attempt is still on your phone. The meal plan is still in your inbox. And here is the part that actually hurts: nobody noticed you stopped. Not the app. Not the plan. Nobody.

It was never a willpower problem. It was an alone problem.

Now the uncomfortable bit. Be honest with yourself for ten seconds.

How many fresh starts is that now? Not diets. Years. Every one of them ended the same way: not with a decision, just a quiet fade that nobody was there to catch. And every time, you filed it under "I failed", when the truth is closer to "I was the only one holding the rope."

Six months from now you are one of two people. The one who looks in the mirror and is proud of herself, or the one planning yet another Monday. There is no third version where it quietly fixes itself, because it has had years of chances to do that — and it's never happened before.

You could keep trying alone. But trying alone is the one strategy you have already tested to destruction.

Hi, we are Juli Madacey and James Ellis

We're master health coaches and nutritionists who specialise in helping women 40 and above deal with the stubborn weight gain that can come through the menopause transition.

Over the years we've kept watching the same thing happen: brilliant women smashing it for ten days, before hitting one bad weekend, and vanishing. Not lazy. Not undisciplined. Just alone at the exact moment it mattered.

So we created a programme based on Real Food for Real Women for Real Life. But more importantly, it doesn't give you a load more information. You do not need another plan explaining what protein is. You need people with you who notice the wobble on the day it happens, not the month after...

We've given that programme a name:

FOUR WEEKS LIGHTER

Q: Do I need to count calories or give up my favorite foods?

No and no. Whole foods, simple guidelines, over 30 recipes, ready-made shopping lists, and a restaurant guide for eating out. Real life is allowed here.

Not another plan for you to follow alone. A programme with us inside it, every single day, for four weeks. We even follow the plan with you!

Four weeks. Proper food. Us, in your corner, every single day. And at the end of it you feel empowered, your clothes fit better and your energy is increased.

Four Weeks Lighter is built around our Real Life Eating Method. You’ll get simple daily actions, short and practical healthy-eating tips, whole-food recipes and guides, plus help with the habits and emotional eating patterns that can quietly derail you.

Focusing on whole foods, this comprehensive programme offers a balanced approach to nutrition. No jabs, no macro counting, no turning eating into a maths problem, no doing it alone.

You’ll check in through our app, have us in your corner following the programme with you, and be part of a supportive group of women working towards the same goal. Because knowing what to do is one thing. Actually doing it consistently and with accountability is where the magic happens.

Starts Friday, September 18

Everything you need for success

What's inside Four Weeks Lighter

Six things. This is exactly what you get, and what each one is for:

The 28-Day Meal Plan

Four weeks of recommended meals, mapped out for you: breakfasts, lunches, dinners, with a grocery list for each week.

So food stops being a decision. You just follow the plan.

50+ Recipes plus 3 Bonus Guides

Quick, family-friendly recipes, plus bonus guides for eating out, smart grocery shopping, and five-minute Super Shakes.

So eating well survives restaurants, busy weeks and real life.

Daily Lessons

One idea, three minutes, done before your coffee goes cold. By week four you understand the machine, not just the rules

So the results keep working after the four weeks end.

Accountability

Someone in your corner who sees how you are doing, day after day. We'll be there to monitor your progress throughout.

We will catch you before you fall through the cracks.

Weekly Success Calls

Once a week we get together live: what worked, what did not, and your questions answered on the spot.

So you will always have the confidence you need.

Private Community

A group of people who started the same day you did, on the same plan, having the same week you are having.

You will never be alone on your journey.

Starts Friday, September 18

When life happens

"What happens when I fall off?" This.

Not every day in these four weeks will go to plan. That is not pessimism, it's real life. The difference is what stops one off day from turning into a lost week:

Here, a off day is met with support and strategy.

DOORS to join OPEN ON TUESDAY SEPTEMBER 8

FOUR WEEKS LIGHTER - For Women 40+

All the tools and support you need to achieve your goals.

A comprehensive, easy-to-follow 28-day nutrition plan with over 50 delicious and nutritious recipes
Daily motivational lessons, so you understand why it works while it works
Success calls for guidance, support, and Q&A
Private online community, so you are never doing this alone
Support and accountability throughout your journey, so you cannot fall through the cracks
Three bonus guides including super shake recipes, a restaurant survival guide, and ready-to-use meal plans and shopping lists

All this for just £129

Starts Friday, September 18

guarantee

Do the work, and the risk sits with us.

Show up for the four weeks. Complete at least 80% of the programme and engage with the coaching. If, at the end of the four weeks, you haven’t yet lost six pounds from your starting weight, we’ll continue coaching you for another 60 days at no additional coaching cost under our Progress Support Commitment*

*Six pounds is the milestone we use to determine eligibility for additional coaching support — not a guarantee that everyone will lose six pounds during the initial four weeks. See our T&Cs for more.

STILL UNSURE?

Your Questions, Answered

1. How much time does this take each day?

About 10 minutes, plus whatever workout you choose to do. A short lesson, meals from the plan, and a one-tap check-in. That is the whole daily ask.

2. I have tried everything. Why would this work?

You have tried programmes. You have not tried daily accountability from a pair of coaches who read every check-in. The plan handles the food; the check-ins handle the part where you usually disappear in week two.

3. Do I need to count calories or give up my favorite foods?

No and no. Whole foods, simple guidelines, over 50 recipes, ready-made shopping lists, and a restaurant guide for eating out. Real life is allowed here.

4. What if I join and then life gets busy?

Then the check-in does its job. You cannot quietly disappear, because we will notice and reach out. A bad day is data, not failure; you will hear that a lot inside.

The plan was never the missing piece. The person in your corner was.

Four weeks. Ten minutes per day. just 20 spots, doors close Thursday, September 17. Everyone who does the work wins, and we would love for one of them to be you.

Starts Friday, September 18